By encouraging participants to participate in an engaging and competitive campaign aimed at promoting teamwork, we were asked to raise awareness among Japanese bank employees to raise awareness of HSBC's new slogan, "Helps You Unlock The World's Potential."
SET created an interactive mobile site where trivia quizzes appeared weekly when accessed via five unique animated QR codes. They also created promotional materials for the campaign and additional materials to explain how HSBC staff can scan the QR code to access mobile sites.
