Under the direction of Daniel Rosen, head of the creative art collective TokyoDex, appointed by Eatcreative, SET fully produced the PV for the newly opened Hotel Ibis in front of Shinjuku Station.
Based on the "Happy SleepPillow" concept, an innovative photo wall campaign was launched on social media sites. Additionally, participants in the campaign could win various benefits by lottery, showcasing new possibilities for PV and online media.
