TCVB x National Geographic

Old Meets New Travelers in TOKYO

In 2017, the Tokyo Metropolitan Government and the Tokyo Tourism Foundation launched a campaign called Tokyo Tokyo, which weaves together Tokyo's traditional aspects with its current status as a cutting-edge city.

For this project, FOX's National Geographic Hong Kong branch produced five video series, and our company Strategy SET was selected as the domestic production partner.

For this project, our company collaborated with talented individuals from various regions to shoot video at 50 locations over 10 days, uncovering many of Tokyo's unique charms that had previously gone unnoticed. Along with our outstanding understanding and network of local communities and cultures, we produced stories that featured Tokyo's traditional faces such as tea ceremony, flower arrangement, and geisha culture, as well as innovative culinary culture, floating bonsai, VR sports, and modern aspects like it. The completed work became an expedition video that maximized Tokyo's appeal and was broadcast worldwide through FOX's National Geographic Channel in Europe, North America, Australia, Asia, and Africa.