I haere mai a Saatchi & Saatchi Fallon Tokyo ki Rautaki me tētahi ariā mō tētahi ataata mō Lexus Global. Mō te rōnaki pūtea-kore, ko tā mātou e hiahia ana ki te kimi i tētahi kaiwaiata kāhua noa me tētahi kaiwhakaari pouaka patu tangata, me tuhi rātou i tētahi takirua, whakaata i a rātou ki te mahi me te whakatika ki ngā whakaata Lexus.
Aue, ā, mahia tēnā i roto i ngā haora e 20 e whai ake nei. Ehara i te mea i tangohia e mātou, engari i toa a SSF & Strategy i te rōnaki! Ko te hipanga panuku ko te waihanga anō i te ataata rōnaki i runga i te āhua nui ake. I te mahi tahi me tētahi kaitito karaehe o te ao, i waihangatia e mātau tētahi wāhanga pūoro e hopu ana i te mahi hou me te whakaongaonga o te hangarau Hybrid Drive o Lexus. I tono mātou i te kaiwaiata pouaka patu tau tuatahi i Tiapani, AFRA, ā, mō tā mātou kaiwaiata i kitea e mātou te hihiri o Mei, i tērā taha o Hapani. I whakaahuatia i tētahi studio oro o Tokyo i runga i tētahi kāmera RED Epic, i whakatikaina tā rātou mahinga whakakotahi ki ngā whakaata waka Lexus Hybrid Drive me ngā whakairoiro nekeneke tapa a Strategy. I hipa atu te ataata hua i ngā tūmanako a te katoa, ā, kua tirohia puta noa i te ao hei wāhanga o te whakahau ā-ao a Lexus.
