MINI JAPAN Company requested a 'Not Normal mischievous' request from SET. Our idea was to put a colorful, giant duck on a car and take it out to unusual places and festivals all over Japan.
Mini
Mini Yan Channel
In collaboration with Beacon Advertising Agency, they toured nationwide with Japan's leading comedians. SET also produced the MINI CROSSOVER project online, featuring ducks and various people. They succeeded in spreading a 'mischievous' spirit.
